Why Choose Adventure Golf
Adventure golf is a fast-growing entertainment option that appeals to all ages and demographics, from families to tourists, students to corporate groups. It offers a sustainable business model with wide market appeal.
Key Advantages:
- Inclusive fun – Enjoyable for all ages and abilities, including accessible options for those with disabilities.
- Group bookings – Popular with schools, businesses, and social groups for team-building and events.
- Tourist appeal – Courses near attractions benefit from seasonal surges in visitors.
Low Costs, Strong Returns
Compared to other recreational ventures, adventure golf courses have low overheads and strong profitability.
Highlights:
- Small staffing needs – A handful of employees can manage bookings, maintenance, and customer service.
- Low operating expenses – Ongoing costs are mainly landscaping, light maintenance, and occasional marketing.
- High margins – With per-person pricing starting at around £6.50, a single course can host hundreds of visitors daily.
Revenue Opportunities
There are several ways to diversify income beyond general admission.
Pay-to-Play
Charge per round, with flexible pricing for peak times and group bookings.
Memberships and Loyalty
Offer monthly or annual passes and reward repeat visits with free games or discounts.
Food and Drink Sales
An on-site café, bar, or kiosk increases average customer spend and extends their stay.
Events and Private Bookings
Host corporate team-building days, birthdays, and other social events with bespoke packages.
Themed Nights and Promotions
Seasonal events such as Halloween, Christmas, or glow-in-the-dark golf attract repeat business and new audiences.
Startup Costs
The initial investment varies depending on course size, location, and level of theming.
Estimated Costs:
| Scale | Player Capacity (Per Year) | Estimated Cost Range |
|---|---|---|
| Small (9-hole) | Up to 30,000 | £150,000 – £300,000 |
| Medium (18-hole themed) | Up to 100,000 | £300,000 – £500,000 |
| Large (high-end themed) | Up to 200,000 | £500,000 – £1,000,000+ |
Costs include land (purchase or lease), design and construction, theming, landscaping, and lighting.
Choosing a Location
Location, location, location - success depends heavily on location. The best sites offer visibility, high foot traffic, and ease of access.
Ideal Locations:
- Near tourist attractions such as beaches, theme parks, or landmarks
- Within shopping centres or entertainment districts
- Urban or suburban areas with good parking and accessibility
Marketing and Promotion
To build a strong customer base, your marketing strategy should combine digital and traditional channels.
Online Marketing
- Easy-to-use website with booking functionality
- Active social media presence targeting key demographics
- Listings on Google, TripAdvisor, and relevant directories
Local Partnerships
- Work with hotels, holiday parks, and clubs
- Offer discounts or packages to cross-promote
Community Engagement
- Collaborate with influencers and bloggers
- Run local giveaways and competitions
- Partner with charities or community groups to increase visibility and goodwill
Don't overlook offline channels such as local radio, newspapers, posters, and transport hubs.
Risks and Challenges
While the business model is strong, there are a few important considerations.
- Weather dependency – Outdoor courses may lose footfall in poor weather. Consider indoor or covered options.
- Capital investment – A solid business plan with revenue projections and potential financing is essential.
- Competition – Stand out with strong theming, technology (e.g. augmented reality), and excellent customer service.
Is It a Good Investment?
Yes. Adventure golf offers high potential returns, low operating costs, and the flexibility to create multiple income streams. It appeals to a wide customer base and can be scaled to suit your ambitions—whether as a stand-alone business or part of a larger attraction.
With the right location, design, and marketing, it offers consistent revenue and long-term profitability.
9. Your Next Steps
If you're ready to explore this exciting business opportunity, begin by:
- Researching potential sites
- Securing funding or partnerships
- Contact Homewood Adventure Golf to start the design and construction process
- Planning a strong launch strategy
With careful planning and execution, your adventure golf course could be a hole-in-one investment.